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Facebook and Instagram Quit Digital Collectibles: Meta Winds Down NFTs

Austin Dean 14 Mar 2023

The world of digital collectibles has been thrown into disarray as Facebook and Instagram have announced they will be winding down their work with Non-Fungible Tokens (NFTs). Meta, who had been testing the minting and selling of NFTs on Instagram, announced the decision Monday. This means that users will no longer be able to share NFTs on both platforms shortly.

Stephane Kasriel, lead for Meta Commerce and Fintech, explained in a Twitter thread why this move was necessary. He said that “across the company, we’re looking closely at what we prioritize to increase our focus”, which is why they decided to stop working with digital collectibles for now so that they can focus on other areas where they believe there is more potential for impact. These areas include messaging and monetization on Reels and improving Meta Pay.

However, this does not mean that Facebook or Instagram are entirely done with digital collectibles or crypto assets altogether; it just means that their current goal is to shift their focus away from them temporarily while still exploring options within those fields. They seem determined to keep up with all new trends in tech while also being careful enough not to bite off more than they can chew too quickly by investing too heavily into something before it's had a chance to take root among its users base properly first.


This news signals not just an end to Meta’s experimentation with NFTs but also how quickly things can change in a tech-savvy industry like blockchain technology, where trends seem to come out of nowhere and disappear equally quickly without warning. It remains unclear what will happen next, but whatever it may be, it looks likely that blockchain technology will continue playing an essential role in our lives over the coming years despite this setback for non-fungible tokens (NFT).